Make the promise specific
A useful promise names the audience and outcome. “Turn client intake forms into structured project briefs for small agencies” gives you clearer product boundaries than “AI productivity software.”
Finish the paid path
If the product is paid, test pricing page → checkout → account state → access → cancellation or downgrade. Payment success without the correct account permissions is not a finished billing system.
Make onboarding prove value
The first session should lead to a meaningful result quickly. Use sample data where appropriate, explain empty states and remove configuration that can be postponed.
Prepare basic operations
Decide how users contact you, how you will handle failed payments, what happens when an integration is unavailable and how you will communicate material changes. Small software still needs support and recovery paths.
Launch, measure, then narrow further
Track activation around the core job rather than vanity activity. Read support messages and watch repeated failure points. The best early roadmap is often a shorter list than the one you launched with.
Before launch, run through the MVP checklist and test the product as a new customer on a phone as well as desktop.